Privacy and Cookies Policy
This Privacy and Cookies Policy sets out how Mersey Equipment uses and protects any information that you give Mersey Equipment when you use this website.
Mersey Equipment is committed to ensuring that your privacy is protected. Should Mersey Equipment ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this Privacy and Cookies Policy.
Mersey Equipment may change this policy from time to time by updating this page. You should check this Policy from time to time to ensure that you are happy with any changes. This policy is effective from May 2018.
What Mersey Equipment collects
Mersey Equipment may collect the following information:
• contact information including email address and telephone number
This includes information when making an enquiry, booking in a project and visiting Mersey Equipment website.
What Mersey Equipment does with information
Mersey Equipment requires this information to understand your needs and provide you with a better service and in particular for the following reasons:
• internal record keeping
• improving Mersey Equipment products and services
• periodically sending promotional emails about new products, special offers or other information which Mersey Equipment thinks you may find interesting using the email address you have provided
• administration purposes including maintaining databases of customers, contacts and partners; performing obligations under the services you have instructed Mersey Equipment to undertake; fulfilling orders for goods of services
• internal research and analysis including Mersey Equipment capturing data of social media, website and marketing campaigns in order to inform the business and marketing strategy
• market research purposes including Mersey Equipment contacting you by email, phone or mail.
How Mersey Equipment will use information
Mersey Equipment will only ever use your personal data with your consent or where it is necessary to either:
• enter into or perform a contract with you
• comply with a legal duty
• for Mersey Equipment own lawful (business) interests
In any event, Mersey Equipment will only use your information for the purpose(s) it was collected for.
Mersey Equipment is committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
Mersey Equipment uses traffic log cookies to identify which pages are being used on the Mersey Equipment website. This helps Mersey Equipment to analyse data about web page traffic and improve the website in order to tailor it to customer needs. Mersey Equipment only use this information for statistical analysis purposes.
Overall, cookies help Mersey Equipment provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives Mersey Equipment access to your computer or any information about you, other than the data you choose to share with Mersey Equipment.
A first-party cookie is a small amount of text stored in the user’s computer that is created by the website the user is visiting. By default, first-party cookies are allowed in every Web browser. If you were to disable first-party cookies, a website could not keep track of your activity as you move from page to page. A third-party cookie is one that is placed on a user’s hard disk by a website from a domain other than the one a user is visiting. Mersey Equipment uses three first-party cookies and a Google third party cookie.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies but you can usually modify your browser setting to decline cookies if you prefer. (Please click here to read more about how to amend your internet browser settings.) This may prevent you from taking full advantage of the website.
Links to other websites
Mersey Equipment website may contain links to other websites of interest. However, once you have used these links to leave the site, you should note that Mersey Equipment does not have any control over that other website. Therefore, Mersey Equipment cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
• if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to us at Arc House, 82-90 Taylor Street, Birkenhead, Wirral, CH41 1BQ or emailing us at firstname.lastname@example.org or you can request this information verbally by contacting us on 0151 647 9751.
Mersey Equipment will not sell, distribute or lease your personal information to third parties unless Mersey Equipment has your permission or are required by law to do so.
You may request details of personal information which Mersey Equipment holds about you under the GDPR/DPB. This is called a Subject Access Request (SAR). If you would like a copy of the information held on you please write to Mersey Equipment using the contact details above. Mersey Equipment aims to respond to all SARs within one month of the request being received.
If you believe that any information Mersey Equipment is holding on you is incorrect or incomplete, please write to or email Mersey Equipment as soon as possible, at the above address. Mersey Equipment will promptly correct any information found to be incorrect.